Choosing the Best Market Entry Approach

Choosing the Best Market Entry Approach for New Foreign Markets

As a company expands their exports and international activities, entry mode selection is a critical decision.   This webinar looks at the types of entry modes, and how companies select their entry mode. At the most basic level, companies decide based on the risk versus the benefits in that country.

Why this matters to your business

Entry modes with higher risk (such as FDI) have the benefit of getting closer to the customer, better market feedback, and greater control.  But this also means increased financial risk, management time, and opportunity costs.

This is an important decision for the international strategy.  Most companies avoid indirect exporting and start with direct exporting and later add FDI.

 

Who should watch this webinar

  • Companies that are involved in export sales or considering exporting

Expert

Jim Foley, MBA, CGBP

Key things you will learn to help your business

  • Foreign Market Entry Mode Options
  • Direct and Indirect Exporting
  • Foreign Direct Investment Options
  • Overseas Manufacturing
  • Strategic Alliances and Joint Ventures
  • Licensing

NASBITE 0.5 CEU's

NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.

This training webinar will be recognized by NASBITE International as 0 CEUs

Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here

  • Choosing the Best Market Entry Approach for New Foreign Markets
  • Jim Foley, MBA, CGBP

  • Director, Turner Center for Entrepreneurship

  • https://player.vimeo.com/video/438364827

  • Key things you will learn to help your business

    • Foreign Market Entry Mode Options
    • Direct and Indirect Exporting
    • Foreign Direct Investment Options
    • Overseas Manufacturing
    • Strategic Alliances and Joint Ventures
    • Licensing
  • 0.5
  • 15/07/2020

Expert

Jim Foley, MBA, CGBP

Director, Turner Center for Entrepreneurship



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