Choosing the Best Market Entry Approach for New Foreign Markets
As a company expands their exports and international activities, entry mode selection is a critical decision. This webinar looks at the types of entry modes, and how companies select their entry mode. At the most basic level, companies decide based on the risk versus the benefits in that country.
Why this matters to your business
Entry modes with higher risk (such as FDI) have the benefit of getting closer to the customer, better market feedback, and greater control. But this also means increased financial risk, management time, and opportunity costs.
This is an important decision for the international strategy. Most companies avoid indirect exporting and start with direct exporting and later add FDI.
Who should watch this webinar
- Companies that are involved in export sales or considering exporting
Expert
NASBITE 0.5 CEU's
NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.
This training webinar will be recognized by NASBITE International as 0 CEUs
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- Choosing the Best Market Entry Approach for New Foreign Markets
- Jim Foley, MBA, CGBP
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Director, Turner Center for Entrepreneurship
- https://player.vimeo.com/video/438364827
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Key things you will learn to help your business
- Foreign Market Entry Mode Options
- Direct and Indirect Exporting
- Foreign Direct Investment Options
- Overseas Manufacturing
- Strategic Alliances and Joint Ventures
- Licensing
- 0.5
- 15/07/2020
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$149 USD
Upgrade to an All-Access Pass
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
Sign Up
Free Account
Sign Up for a Free Account
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
Sign Up
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