Competitive Analysis in International Trade
This webinar will give businesses an understanding of how to conduct a thorough global competitive analysis. This involves how investigate the industry, competitors and consumer factors impacting the market. Recommended resources and tactics are also described for the competitive analysis along with ways to incorporate findings into a strategic global expansion effort.
Why this matters to your business
- A Sound Competitive Analysis helps your Business Grow to Global
- In today’s market any brand with internet has access to global markets and global e-commerce
- A Competitive Analysis insures that expensive pitfalls can be avoided
Business challenges you may face without this knowledge
- Attempting to enter a new market without understanding the competition can result in significant miscalculations and losses
Who should watch this webinar
- Manufacturers and exporters who want to gain a competitive edge in new markets
- Businesses owners from all sectors who want to better understand the impact of competitive forces in a target market
Expert
Key things you will learn to help your business
- How to conduct a thorough global competitive analysis
- How to investigate the industry, competitors and consumer factors impacting the market
- New resources and tactics for competitive analysis
- How to compare and incorporate findings into a strategic global expansion
NASBITE 0.5 CEU's
NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.
This training webinar will be recognized by NASBITE International as 0 CEUs
Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here
- Competitive Analysis in International Trade
- Elayne P. McClaine, MBA, CGBP
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Ms. McClaine is currently Regional Director, New Jersey Small Business Development Center at Rutgers Business School. She is Bilingual with more than 25 years of experience in marketing Global Brands both domestically and globally. As Marketing executive she has created or repositioned over 20 new products and brands. She has worked with Fortune 500 firms as well as small businesses in England, Sweden, Canada and various parts of Africa and Latin America. She currently provides workshops and seminars such as Lean Launchpad Methodologies; Business Financial Management; Market Research; Business Valuation; Global Franchising, International Business Expansion and Compliance. Ms. McClaine is also an experienced Business Broker.
Professional certifications include: Certified Global Business Professional (CGBP), NASBITE Certified CGBP Trainer, and SBA Intermediate Export Counselor certification, NJ Licensed Business Broker, and International Society of Business Appraisers candidate Business Certified Appraiser. She has been awarded two U.S. Patents.
Email: eps57@business.rutgers.edu
- https://player.vimeo.com/video/438364712
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Key things you will learn to help your business
- How to conduct a thorough global competitive analysis
- How to investigate the industry, competitors and consumer factors impacting the market
- New resources and tactics for competitive analysis
- How to compare and incorporate findings into a strategic global expansion
- 0.5
- 16/07/2020
Expert
Elayne P. McClaine, MBA, CGBP
Ms. McClaine is currently Regional Director, New Jersey Small Business Development Center at Rutgers Business School. She is Bilingual with more than 25 years of experience in marketing Global Brands both domestically and globally. As Marketing executive she has created or repositioned over 20 new products and brands. She has worked with Fortune 500 firms as well as small businesses in England, Sweden, Canada and various parts of Africa and Latin America. She currently provides workshops and seminars such as Lean Launchpad Methodologies; Business Financial Management; Market Research; Business Valuation; Global Franchising, International Business Expansion and Compliance. Ms. McClaine is also an experienced Business Broker.
Professional certifications include: Certified Global Business Professional (CGBP), NASBITE Certified CGBP Trainer, and SBA Intermediate Export Counselor certification, NJ Licensed Business Broker, and International Society of Business Appraisers candidate Business Certified Appraiser. She has been awarded two U.S. Patents.
Email: eps57@business.rutgers.edu
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
Comments
Needs editing at front end. Stopped message and then restarted.
The presentation was very well done. Links would be helpful – not just name of resource organizations.
There is something wrong with the audio. Buzzing sound.