Cross-Cultural Business Practices

Cross-Cultural Business Practices

Socio-cultural factors have a profound impact on global business .This webinar will help SME exporters  and companies engaged in international business to learn, not only about the importance of cross-cultural practices ,but also on how factoring in cross-cultures can become a potential competitive advantage to their global business.

Why this matters to your business

  • Research indicates that companies which incorporated global cultural awareness are :
  • more successful in penetrating foreign markets
  • less likely to have product designs that are in cultural conflict with the targeted markets
  • enjoying steady export growth compared to exporters which neglect cultural sensitivities
  • better positioned to further expand to other international markets capitalizing on their success

Business challenges you may face without this knowledge

  • Unsatisfied global customers
  • Losing market share in international markets to competitors

Who should watch this webinar

  • Companies engaged in international business who want to know the impact of the cultural differences in their global marketing
  • Exporters who desire to conduct training for their employees on cross-cultural practices

Expert

Faruk Khair, MBA ,PMC, IBA,CGBP

Key things you will learn to help your business

  • Learn why cross-cultural knowledge is important in global business ( 6 lead questions)
  • Develop major skills required for cross-cultural competence
  • Learn six stages of cultural competence
  • Gain barriers to cross-cultural communication and how to bridge them
  • Know the importance of factoring in cultural sensitivities in marketing and product design
  • Acquire key techniques to manage cross-cultural differences

NASBITE 1 CEU's

NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.

This training webinar will be recognized by NASBITE International as 0 CEUs

Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here

  • Cross-Cultural Business Practices
  • Faruk Khair, MBA ,PMC, IBA,CGBP
    • CEO, International Maverick. Management and Strategy Consultant. International Business Specialist and professional trainer for SME Exporters and Multinationals on global business and International Trade.
    • Quadrilingual (speaks 4 international languages) with 30 years experience in strategy, consulting, global business, senior international executive management roles and export business development in the US , Canada, Europe , Asia and Africa.
    • Served in senior corporate executive positions including: CEO, General Manager, Principal Management Consultant and International Business expert. Gained a well rounded and an integrated hands-on field and management experience at the strategy, business, functional and operational levels.
    • Diversified experience in manufacturing, systems assembly and integration, international business and professional services sectors at a global level. Knowledge domains : technical, management , business and legal ( global business contracts ).
    • Rich global business experience with major Multinationals and SMEs as well, include : Mitsubishi, LG, Rockwell, Siemens, Rittal as well as SME Exporters such as Hensel, Elektra and Prunetec among others. Won special recognition from Ex-president, Rittal (Germany),Mr. Norbert Muller, for exceptional international business performance and Global Key Accounts business development.
    • Extensive strategy, consulting and capability building experience in business and management. Focus on SME Exporters and Multinationals in the areas of: international business development, export risk management, export capability building, international marketing, global Key account management, international channel partner management, best international trade practices, international business crisis management, cross-cultural training , agility and organizational transformation .
    • Major contributions in customized interactive training to SME Exporters , CEOs and C-suite level executives on leadership development,   talent development ,strategic management, coaching, mentoring and up Skilling  (in house, virtual, one-to-one and group sessions).
    • Holds Bachelor’s degree in Electrical Engineering and MBA.
    • Professional Affiliations and Certifications include: Professional Management Consultant (PMC), International Business Advisor (IBA), CEO Coach, Certified Global Business Professional (CGBP), NASBITE Certified Global Business Trainer and Cross-Cultural trainer.
    • Email: linksaam@gmail.com
  • https://player.vimeo.com/video/438364661

  • Key things you will learn to help your business

    • Learn why cross-cultural knowledge is important in global business ( 6 lead questions)
    • Develop major skills required for cross-cultural competence
    • Learn six stages of cultural competence
    • Gain barriers to cross-cultural communication and how to bridge them
    • Know the importance of factoring in cultural sensitivities in marketing and product design
    • Acquire key techniques to manage cross-cultural differences
  • 1
  • 17/07/2020

Expert

Faruk Khair, MBA ,PMC, IBA,CGBP

  • CEO, International Maverick. Management and Strategy Consultant. International Business Specialist and professional trainer for SME Exporters and Multinationals on global business and International Trade.
  • Quadrilingual (speaks 4 international languages) with 30 years experience in strategy, consulting, global business, senior international executive management roles and export business development in the US , Canada, Europe , Asia and Africa.
  • Served in senior corporate executive positions including: CEO, General Manager, Principal Management Consultant and International Business expert. Gained a well rounded and an integrated hands-on field and management experience at the strategy, business, functional and operational levels.
  • Diversified experience in manufacturing, systems assembly and integration, international business and professional services sectors at a global level. Knowledge domains : technical, management , business and legal ( global business contracts ).
  • Rich global business experience with major Multinationals and SMEs as well, include : Mitsubishi, LG, Rockwell, Siemens, Rittal as well as SME Exporters such as Hensel, Elektra and Prunetec among others. Won special recognition from Ex-president, Rittal (Germany),Mr. Norbert Muller, for exceptional international business performance and Global Key Accounts business development.
  • Extensive strategy, consulting and capability building experience in business and management. Focus on SME Exporters and Multinationals in the areas of: international business development, export risk management, export capability building, international marketing, global Key account management, international channel partner management, best international trade practices, international business crisis management, cross-cultural training , agility and organizational transformation .
  • Major contributions in customized interactive training to SME Exporters , CEOs and C-suite level executives on leadership development,   talent development ,strategic management, coaching, mentoring and up Skilling  (in house, virtual, one-to-one and group sessions).
  • Holds Bachelor’s degree in Electrical Engineering and MBA.
  • Professional Affiliations and Certifications include: Professional Management Consultant (PMC), International Business Advisor (IBA), CEO Coach, Certified Global Business Professional (CGBP), NASBITE Certified Global Business Trainer and Cross-Cultural trainer.
  • Email: linksaam@gmail.com


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    Comments

  1. Brenda Harrington
    13 December, 2020

    This was an excellent presentation – thank you!

    Reply
  2. Warren Banks MBA, CGBP
    14 March, 2021

    Would be helpful to see the speaker. A little bit of an echo. Made parts difficult to follow. Should be divided into communication without contact — i.e. internet or phone sales and communication with contact, i.e. visit to a country or potential or actual foreign customer visiting. A bit like a university lecture. Unilever is not a U.S. company. Not particularly geared to small company, 1-20 people.

    Reply
  3. Kate Breukink
    19 July, 2022

    The video audio is too quiet

    Reply

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