Socio-cultural factors have a profound impact on global business .This webinar will help SME exporters and companies engaged in international business to learn, not only about the importance of cross-cultural practices ,but also on how factoring in cross-cultures can become a potential competitive advantage to their global business.
Why this matters to your business
- Research indicates that companies which incorporated global cultural awareness are :
- more successful in penetrating foreign markets
- less likely to have product designs that are in cultural conflict with the targeted markets
- enjoying steady export growth compared to exporters which neglect cultural sensitivities
- better positioned to further expand to other international markets capitalizing on their success
Business challenges you may face without this knowledge
- Unsatisfied global customers
- Losing market share in international markets to competitors
Who should watch this webinar
- Companies engaged in international business who want to know the impact of the cultural differences in their global marketing
- Exporters who desire to conduct training for their employees on cross-cultural practices
- Cross-Cultural Business Practices
- Faruk Khair, MBA ,PMC, IBA,CGBP
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- CEO, International Maverick. Management and Strategy Consultant. International Business Specialist and professional trainer for SME Exporters and Multinationals on global business and International Trade.
- Quadrilingual (speaks 4 international languages) with 30 years experience in strategy, consulting, global business, senior international executive management roles and export business development in the US , Canada, Europe , Asia and Africa.
- Served in senior corporate executive positions including: CEO, General Manager, Principal Management Consultant and International Business expert. Gained a well rounded and an integrated hands-on field and management experience at the strategy, business, functional and operational levels.
- Diversified experience in manufacturing, systems assembly and integration, international business and professional services sectors at a global level. Knowledge domains : technical, management , business and legal ( global business contracts ).
- Rich global business experience with major Multinationals and SMEs as well, include : Mitsubishi, LG, Rockwell, Siemens, Rittal as well as SME Exporters such as Hensel, Elektra and Prunetec among others. Won special recognition from Ex-president, Rittal (Germany),Mr. Norbert Muller, for exceptional international business performance and Global Key Accounts business development.
- Extensive strategy, consulting and capability building experience in business and management. Focus on SME Exporters and Multinationals in the areas of: international business development, export risk management, export capability building, international marketing, global Key account management, international channel partner management, best international trade practices, international business crisis management, cross-cultural training , agility and organizational transformation .
- Major contributions in customized interactive training to SME Exporters , CEOs and C-suite level executives on leadership development, talent development ,strategic management, coaching, mentoring and up Skilling (in house, virtual, one-to-one and group sessions).
- Holds Bachelor’s degree in Electrical Engineering and MBA.
- Professional Affiliations and Certifications include: Professional Management Consultant (PMC), International Business Advisor (IBA), CEO Coach, Certified Global Business Professional (CGBP), NASBITE Certified Global Business Trainer and Cross-Cultural trainer.
- Email: linksaam@gmail.com
- https://player.vimeo.com/video/438364661
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Key things you will learn to help your business
- Learn why cross-cultural knowledge is important in global business ( 6 lead questions)
- Develop major skills required for cross-cultural competence
- Learn six stages of cultural competence
- Gain barriers to cross-cultural communication and how to bridge them
- Know the importance of factoring in cultural sensitivities in marketing and product design
- Acquire key techniques to manage cross-cultural differences
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- 17/07/2020
Comments
This was an excellent presentation – thank you!
Would be helpful to see the speaker. A little bit of an echo. Made parts difficult to follow. Should be divided into communication without contact — i.e. internet or phone sales and communication with contact, i.e. visit to a country or potential or actual foreign customer visiting. A bit like a university lecture. Unilever is not a U.S. company. Not particularly geared to small company, 1-20 people.
The video audio is too quiet
Can I get a copy of the power point/slides?