Database Tools for Global Market Research
Undeniably, evaluating growth opportunities for your busines in international markets can be challenging. Thankfully, there are a wealth of database resources that exporters (big and small) can use to access data to support market evaluation and market selection decisions. Of value particularly for SME exporters, this session will highlight a number of free online databases that are easily accessed, and that can provide targeted information of value – i.e.
- key product-specific trade flow data (countries buying, selling, and insight into where U.S. companies are successfully making sales);
- country-level information about the economy, business environment, and what U.S. exporters need to know to successful enter the market
- country rankings linked to ease of doing business, corruption and risk
Why this matters to your business
Easy access to reliable and objective industry and country-level data better positions your company to make informed decisions and proactively evaluate global market opportunities that can better position your business for success.
Business challenges you may face without this knowledge
In the absence of having access to objective country and industry-specific data, your business runs the risk of making poor uninformed decisions, that can have high economic consequences. Stop reacting and better position your business to proactively guide its market expansion activities.
Who should watch this webinar?
- Exporters from all industry sectors who want to learn more about the wealth of global market information resources that are publicly available, and gain insight into how this information can be used to guide decision-making and international market growth.
Expert
Key things you will learn to help your business
- Insight into free online databases you can use to learn more about global markets of interest and support market selection decisions
- How access to information better positions you to make informed decisions that are proactive vs. reactive
- Insight into supplemental subscription (for-fee) based database resources that may provide you with access to target market insights of additional value.
NASBITE 1 CEU's
NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.
This training webinar will be recognized by NASBITE International as 0 CEUs
Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here
- Database Tools for Global Market Research
- Jackie Rasmussen, MBA, CGBP
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As Senior Program Manager for the MU International Trade Center, Jackie coordinates the global market research activities and student internship programs of the Center. The research completed for participating companies provides them with information they can use to effectively evaluate global market opportunities in a timely, meaningful and affordable way.
Jackie completed national accreditation as Certified Global Business Professional (CGBP) in 2012. She is a past Chair of the NASBITE International CGBP Governance Council, and currently serves as President of the NASBITE International Board of Governors.
Jackie has been with University of Missouri for the past 28 years. She is a graduate of Oklahoma State University, where she completed both of her degrees - a BS in Marketing
- https://player.vimeo.com/video/446761527
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Key things you will learn to help your business
- Insight into free online databases you can use to learn more about global markets of interest and support market selection decisions
- How access to information better positions you to make informed decisions that are proactive vs. reactive
- Insight into supplemental subscription (for-fee) based database resources that may provide you with access to target market insights of additional value.
- 1
- 11/08/2020
Expert
Jackie Rasmussen, MBA, CGBP
As Senior Program Manager for the MU International Trade Center, Jackie coordinates the global market research activities and student internship programs of the Center. The research completed for participating companies provides them with information they can use to effectively evaluate global market opportunities in a timely, meaningful and affordable way.
Jackie completed national accreditation as Certified Global Business Professional (CGBP) in 2012. She is a past Chair of the NASBITE International CGBP Governance Council, and currently serves as President of the NASBITE International Board of Governors.
Jackie has been with University of Missouri for the past 28 years. She is a graduate of Oklahoma State University, where she completed both of her degrees - a BS in Marketing
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
Comments
Excellent for those looking for secondary data on which to begin to make an export decision. A bit of an echo. Maybe more padding in the room?
Good to see presenter. Good use of examples. Repeats some information (e.g. Harmonized code description and use) at the beginning.
The webinar was excellent. Speaker had good resources and good demonstrations on the websites. I also liked her accent.