Dealing with Counterfeiting & Brand Protection

Dealing with Counterfeiting & Brand Protection

Counterfeit products are increasingly being found in the traditional supply chain.  SMEs are vulnerable to the same counterfeiting threats faced by larger businesses, yet, they face unique challenges to protecting their brands.  These challenges relate to resource constraints that make it difficult to implement traditional brand protection strategies.  This webinar provides a comprehensive and concise overview of a range of brand protection activities that can be undertaken by SMEs to protect their business from intellectual property rights violations. Why this matters to your business Product counterfeiting is growing in scale and increasingly poses a serious commercial threat to companies of all sizes. As a result, companies should:
  • Understand that IP protections are essential to protecting your company
  • Align brand protection with existing internal roles and duties
  • Collaborate with others, including larger businesses, to develop effective brand protection strategies
  • Form partnerships with law enforcement
Who should watch this webinar
  • Manufacturers and other companies that want to protect their brand and intellectual property from counterfeit products.
  • Businesses owners from all sectors who want to better understand how to develop a brand protection plan

Expert

Kari Kammel, Esq & J. Kennedy, PhD

Key things you will learn to help your business

  • How to develop a brand protection plan
  • How to leverage legal resources and internal human resources to ensure your intellectual property is protected
  • How partnerships with SMEs and larger business partners can lead to higher levels of supply chain guardianship

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  • Dealing with Counterfeiting & Brand Protection
  • Kari Kammel, Esq & J. Kennedy, PhD

  • Kari Kammel, Esq is Assistant Director for Education and Outreach, Center for Anti-Counterfeiting and Product Protection (A-CAPP), Michigan State University.  Kari works on program management and design, outreach to industry and government, professional training.  She runs the Center’s executive education programming and the country’s first professional certificate in brand protection and anti-counterfeiting and the Center’s student internship program.  Additionally, she maintains an active research agenda on legal issues pertaining to trademark counterfeiting.  She has researched U.S. state anti-counterfeiting laws and case law, e-commerce liability for trademark counterfeiting, and the impact of culture in the Middle East on intellectual property and trademark enforcement.

    Prior to coming to the center, she spent a significant time working, traveling, and living in the Middle East, including Egypt, Iraq, United Arab Emirates, Libya, Jordan, and others.  She was Deputy Chief of Party at DePaul College of Law’s Iraq office, where she managed rule of law programs; and Deputy Executive Director in the Chicago office.

    She is a licensed attorney in Illinois and Michigan with a J.D. from DePaul University, an M.A. in Political Science from the American University in Cairo, and a B.A. from the University of Chicago.  She is serving her second three year term on the Academic Specialist Advisory Committee at MSU, where she has been chair, vice-chair, and chair of the promotion subcommittee. She is also an adjunct professor of law at MSU’s College of Law, where she teaches Trademark Counterfeiting, Food Counterfeits, and International Intellectual Property.  Additionally, she is a member of INTA and on the anti-counterfeiting sub-committee, AIPLA, AIPPI and the ABA.

    Email:  kkammel@msu.edu

    Jay Kennedy, PhD

    Jay is an assistant professor jointly appointed to the School of Criminal Justice and the Center for Anti-Counterfeiting and Product Protection. In this role he is actively involved in research, education, and outreach efforts that focus on external partners including corporations, industry associations, and law enforcement agencies. His current research explores managerial and organizational responses to employee theft within small and medium enterprises, the incarceration and post-incarceration experiences of white-collar offenders, the sale of counterfeit goods on the Internet, and the structure of occupational pharmaceutical counterfeiting schemes. Jay’s work is interdisciplinary in nature, and his published research has appeared in a number of outlets, including American Behavioral Scientist, Criminal Justice Review, Journal of Crime and Justice, Journal of Financial Crime, Security Journal, and Victims and Offenders.

    Email: jpk@msu.edu

  • https://player.vimeo.com/video/445674559

  • Key things you will learn to help your business

    • How to develop a brand protection plan
    • How to leverage legal resources and internal human resources to ensure your intellectual property is protected
    • How partnerships with SMEs and larger business partners can lead to higher levels of supply chain guardianship
  • 0.5
  • 20201110

Expert

Kari Kammel, Esq & J. Kennedy, PhD

Kari Kammel, Esq is Assistant Director for Education and Outreach, Center for Anti-Counterfeiting and Product Protection (A-CAPP), Michigan State University.  Kari works on program management and design, outreach to industry and government, professional training.  She runs the Center’s executive education programming and the country’s first professional certificate in brand protection and anti-counterfeiting and the Center’s student internship program.  Additionally, she maintains an active research agenda on legal issues pertaining to trademark counterfeiting.  She has researched U.S. state anti-counterfeiting laws and case law, e-commerce liability for trademark counterfeiting, and the impact of culture in the Middle East on intellectual property and trademark enforcement.

Prior to coming to the center, she spent a significant time working, traveling, and living in the Middle East, including Egypt, Iraq, United Arab Emirates, Libya, Jordan, and others.  She was Deputy Chief of Party at DePaul College of Law’s Iraq office, where she managed rule of law programs; and Deputy Executive Director in the Chicago office.

She is a licensed attorney in Illinois and Michigan with a J.D. from DePaul University, an M.A. in Political Science from the American University in Cairo, and a B.A. from the University of Chicago.  She is serving her second three year term on the Academic Specialist Advisory Committee at MSU, where she has been chair, vice-chair, and chair of the promotion subcommittee. She is also an adjunct professor of law at MSU’s College of Law, where she teaches Trademark Counterfeiting, Food Counterfeits, and International Intellectual Property.  Additionally, she is a member of INTA and on the anti-counterfeiting sub-committee, AIPLA, AIPPI and the ABA.

Email:  kkammel@msu.edu

Jay Kennedy, PhD

Jay is an assistant professor jointly appointed to the School of Criminal Justice and the Center for Anti-Counterfeiting and Product Protection. In this role he is actively involved in research, education, and outreach efforts that focus on external partners including corporations, industry associations, and law enforcement agencies. His current research explores managerial and organizational responses to employee theft within small and medium enterprises, the incarceration and post-incarceration experiences of white-collar offenders, the sale of counterfeit goods on the Internet, and the structure of occupational pharmaceutical counterfeiting schemes. Jay’s work is interdisciplinary in nature, and his published research has appeared in a number of outlets, including American Behavioral Scientist, Criminal Justice Review, Journal of Crime and Justice, Journal of Financial Crime, Security Journal, and Victims and Offenders.

Email: jpk@msu.edu



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