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Export Fundamentals
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- Export Pricing (Calculating Landed Cost)
Export Pricing/Calculating Landed Cost
Understanding total landed cost is an important step in developing a profitable and consistent pricing strategy for export success.
Why this matters to your business
Export success depends in part on an appropriate pricing strategy in each target market. An exporter should understand the landed cost in order to determine its price competitiveness in various markets.
- Work closely with freight forwarders to reduce transportation costs
- Avoid liability for foreign duties and taxes by not using the DDP Incoterms® Rule
Who should watch this webinar
- International sales, marketing, and customer service staff responsible for preparing price quotations to foreign buyers.
- Logistics and credit staff that support pricing, payment terms, and freight cost calculations.
Expert

NASBITE 0.5 CEU's
NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.
This training webinar will be recognized by NASBITE International as 0 CEUs
Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here
- Export Pricing/Calculating Landed Cost
- Susan Dragotta, MS, CGBP
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Susan Dragotta is the lead instructor for the Global Business program at Waukesha County Technical College located just west of Milwaukee, Wisconsin. The Global Business program includes courses such as global marketing, logistics, trade finance, export and import compliance, sourcing, and an online review for the Certified Global Business Professional (CGBP) exam. WCTC has a strong reputation in the international trade community of Wisconsin, with over 25 years of providing credit courses as well as workshops for local businesses. Dragotta has over 25 years of international trade experience. Prior to joining WCTC in 2011 she was an Export Development Manager for the Wisconsin Department of Commerce, working with Milwaukee area companies to expand their exports. Prior to joining Commerce, she worked in the private sector in international sales, with a focus on Latin America. She is a Certified Global Business Professional (CGBP), a board member of the MMAC World Trade Association, and a member of the Wisconsin District Export Council. She has an undergraduate degree from the University of Wisconsin-Madison, and an MS in International Business Management from the University of Wisconsin-Milwaukee.
Email: sdragotta@wctc.edu
- https://player.vimeo.com/video/438364809
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Key things you will learn to help your business
- Costs that impact pricing
- How Incoterms® Rules indicate responsibilities, risks and costs
- Estimating foreign import duties and taxes
- Resources for further support and training
- 0.5
- 15/07/2020
Expert

Susan Dragotta, MS, CGBP
Susan Dragotta is the lead instructor for the Global Business program at Waukesha County Technical College located just west of Milwaukee, Wisconsin. The Global Business program includes courses such as global marketing, logistics, trade finance, export and import compliance, sourcing, and an online review for the Certified Global Business Professional (CGBP) exam. WCTC has a strong reputation in the international trade community of Wisconsin, with over 25 years of providing credit courses as well as workshops for local businesses. Dragotta has over 25 years of international trade experience. Prior to joining WCTC in 2011 she was an Export Development Manager for the Wisconsin Department of Commerce, working with Milwaukee area companies to expand their exports. Prior to joining Commerce, she worked in the private sector in international sales, with a focus on Latin America. She is a Certified Global Business Professional (CGBP), a board member of the MMAC World Trade Association, and a member of the Wisconsin District Export Council. She has an undergraduate degree from the University of Wisconsin-Madison, and an MS in International Business Management from the University of Wisconsin-Milwaukee.
Email: sdragotta@wctc.edu
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$149 USD
Upgrade to an All-Access Pass
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
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