International Marketing (Budgeting)

Developing and Managing an Int'l Marketing Budget

Developing and managing an international marketing budget is different than a marketing budget for domestic businesses in a few key areas. In this webinar we’ll discuss those key areas that require more attention and give you tips on how to address them. Why this matters to your business Very few businesses – especially small to medium businesses maintain a marketing budget that considers international factors

  • International has multiple line items that are typically more pronounced than domestic
  • International businesses usually feature intermediaries that are less common than domestic

Business challenges you may face without this knowledge

  • A company with an international budget is more likely to commit to those developments
  • A greater risk of overspending on international development initiatives

Who should watch this webinar

  • Managers overseeing a team that entails international projects, sales, or travel

Expert

Nathaniel Ward, MA, MBA, CGBP

Key things you will learn to help your business

  • Which budget lines are commonly more pronounced for international
  • How to build a year-long budget by addressing monthly expenses
  • How an international forecast model can help build a yearly budget
  • How to consider the role of intermediaries in the budget process

NASBITE 0.5 CEU's

NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.

This training webinar will be recognized by NASBITE International as 0 CEUs

Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here

  • Developing and Managing an Int'l Marketing Budget
  • Nathaniel Ward, MA, MBA, CGBP

  • Director and Trade Advisor for the Ohio SBDC Export Assistance Network - at Cleveland State University Since 2012, Nate Ward has served as a regional Director of the Small Business Center Export Assistance Network office and Director of the Global Business Center at Cleveland State University. Nate oversees an office that provides export guidance and services to companies of a wide range of industries within a twelve-county region that stretches from Painesville to Sandusky down to Mansfield. Nate has a decade of private sector international business experience, mostly within manufacturing. His past duties included sales, logistics, marketing, pricing, research, and product development.  Nate holds a Certified Global Business Professional credential from NASBITE International. He is a nationally recognized trainer on topics of export best practices. In addition to teaching Ohio’s global business professionals, Nate has served as a Fulbright specialist where he taught MBA students in Pune, India. He also teaches several graduate and undergraduate classes on global business topics at CSU. Email: n.t.ward54@csuohio.edu

  • https://player.vimeo.com/video/438364741

  • Key things you will learn to help your business

    • Which budget lines are commonly more pronounced for international
    • How to build a year-long budget by addressing monthly expenses
    • How an international forecast model can help build a yearly budget
    • How to consider the role of intermediaries in the budget process
  • 0.5
  • 15/07/2020

Expert

Nathaniel Ward, MA, MBA, CGBP

Director and Trade Advisor for the Ohio SBDC Export Assistance Network - at Cleveland State University Since 2012, Nate Ward has served as a regional Director of the Small Business Center Export Assistance Network office and Director of the Global Business Center at Cleveland State University. Nate oversees an office that provides export guidance and services to companies of a wide range of industries within a twelve-county region that stretches from Painesville to Sandusky down to Mansfield. Nate has a decade of private sector international business experience, mostly within manufacturing. His past duties included sales, logistics, marketing, pricing, research, and product development.  Nate holds a Certified Global Business Professional credential from NASBITE International. He is a nationally recognized trainer on topics of export best practices. In addition to teaching Ohio’s global business professionals, Nate has served as a Fulbright specialist where he taught MBA students in Pune, India. He also teaches several graduate and undergraduate classes on global business topics at CSU. Email: n.t.ward54@csuohio.edu



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