Marginal Cost Pricing Strategies

Marginal Cost Pricing Strategies

Companies that are trying to respond to market-driven pricing demands need flexibility in their pricing strategies.  Using a marginal cost approach to pricing for exports can help companies rapidly gain new export sales.

Why this matters to your business

  • This approach will allow your business to be competitive in many new markets
  • Many exporters use this highly competitive approach for export pricing
  • This approach will increase sales and maximize profits

Business challenges you may face without this knowledge

  • Companies that do not use marginal cost pricing for exports lose many sales opportunities
  • Companies that do not use marginal cost pricing for exports are often not competitive

Who should watch this webinar

  • Manufacturers with excess capacity who want to increase sales, boost profits and gain a competitive edge.
  • Businesses owners from all sectors who want to better understand how to approach market-driven pricing

Expert

Leroy Lowe, MBA, PhD, CGBP

Key things you will learn to help your business

  • The main differences between commonly used approaches to overhead allocation
  • The ways in which market-driven pricing analysis can maximizes profits and sales
  • How a marginal cost approach to export pricing will help your firm win new business

NASBITE 0.5 CEU's

NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.

This training webinar will be recognized by NASBITE International as 0 CEUs

Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here

  • Marginal Cost Pricing Strategies
  • Leroy Lowe, MBA, PhD, CGBP

  • Dr. Leroy Lowe is a former Aerospace Engineering Officer and Project Manager, who began his career in the Canadian Airforce.  He subsequently worked for Sparton of Canada (a division of Michigan-based Sparton Corporation - SPA on the NYSE) as the Director of Business Development, where he had full P&L responsibility for defense and oceanographic sales.  In that role, he recruited, managed and directed a diverse network of agents, distributors and strategic alliance partners in 20+ countries worldwide.  This included key accounts with the US Navy, UK MoD, Canada’s DND, and similar accounts in many other countries.  Subsequently he worked as a senior international business consultant for Mxi Technologies Inc. (now IFS), a company that specializes in MRO software for a wide range of customers.

    Dr Lowe is now a full-time faculty member in International Business at NSCC, and as an active trade consultant, he has delivered many dozens of customized workshops at the World Trade Center in Atlantic Canada and at other World Trade Centers in the United States, Mexico, the Middle East and Southeast Asia.   He is a senior consultant to The Forum for International Trade Training in Canada, the Immediate Past-President of NASBITE International, and a Certified Global Business professional (CGBP). 

    Email: leroy.lowe@nscc.ca

  • https://player.vimeo.com/video/440456160

  • Key things you will learn to help your business

    • The main differences between commonly used approaches to overhead allocation
    • The ways in which market-driven pricing analysis can maximizes profits and sales
    • How a marginal cost approach to export pricing will help your firm win new business
  • 0.5
  • 14/08/2020

Expert

Leroy Lowe, MBA, PhD, CGBP

Dr. Leroy Lowe is a former Aerospace Engineering Officer and Project Manager, who began his career in the Canadian Airforce.  He subsequently worked for Sparton of Canada (a division of Michigan-based Sparton Corporation - SPA on the NYSE) as the Director of Business Development, where he had full P&L responsibility for defense and oceanographic sales.  In that role, he recruited, managed and directed a diverse network of agents, distributors and strategic alliance partners in 20+ countries worldwide.  This included key accounts with the US Navy, UK MoD, Canada’s DND, and similar accounts in many other countries.  Subsequently he worked as a senior international business consultant for Mxi Technologies Inc. (now IFS), a company that specializes in MRO software for a wide range of customers.

Dr Lowe is now a full-time faculty member in International Business at NSCC, and as an active trade consultant, he has delivered many dozens of customized workshops at the World Trade Center in Atlantic Canada and at other World Trade Centers in the United States, Mexico, the Middle East and Southeast Asia.   He is a senior consultant to The Forum for International Trade Training in Canada, the Immediate Past-President of NASBITE International, and a Certified Global Business professional (CGBP). 

Email: leroy.lowe@nscc.ca



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