Market Research
Learn where to go to get free and low-cost information necessary to design your strategic export plan and mindfully deploy limited resources for maximum sales.
Why this matters to your business
- Research helps you focus your efforts and effectively maximize limited resources
- Good research is essential to creating any strategic business or export plan
Business challenges you may face without this knowledge
- Wasted time
Expert
Key things you will learn to help your business
- The best websites to find information you need to learn the market potential and make market entrance decisions
- The difference between primary and secondary research and where to get it
- Organizations that will create free or low-cost targeted research for your company
- Who to contact to help
NASBITE 0.5 CEU's
NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.
This training webinar will be recognized by NASBITE International as 0 CEUs
Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here
- Market Research
- Jade Sims, MBAIM, CGBP
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Assistant Director, International Trade Programs, Michigan State University International Business Center. Jade works primarily with small- and medium-sized businesses to help them grow export capacity through consulting, training, and market research. She also teaches in the college, having developed and led various study abroad and internship abroad programs on four continents.
Prior to her current role, Jade was a microenterprise development volunteer in the Peace Corps and worked in the international automotive industry. She holds a BA from Alma College and an MBA in International Management from Thunderbird with a specialization in Global Development
- https://player.vimeo.com/video/438364467
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Key things you will learn to help your business
- The best websites to find information you need to learn the market potential and make market entrance decisions
- The difference between primary and secondary research and where to get it
- Organizations that will create free or low-cost targeted research for your company
- Who to contact to help
- 0.5
- 04/08/2020
Expert
Jade Sims, MBAIM, CGBP
Assistant Director, International Trade Programs, Michigan State University International Business Center. Jade works primarily with small- and medium-sized businesses to help them grow export capacity through consulting, training, and market research. She also teaches in the college, having developed and led various study abroad and internship abroad programs on four continents.
Prior to her current role, Jade was a microenterprise development volunteer in the Peace Corps and worked in the international automotive industry. She holds a BA from Alma College and an MBA in International Management from Thunderbird with a specialization in Global Development
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
Comments
Good information.
Well done.
Would be helpful to see presenter. Good overview.
Excellent resources and common sense advice that apply to all businesses.