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    Webinars

    • Export Fundamentals
    • Importing
    • Market Entry and Market Management
    • Operations and Supply Chain
    • Regulatory Compliance
    • Software/Internet Tools
    • Trade Finance
    More...

    Local Training

    AL AK AZ AR CA CO CT DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY DC PR
    PR
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Export Fundamentals

Market Research

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Market Research

Learn where to go to get free and low-cost information necessary to design your strategic export plan and mindfully deploy limited resources for maximum sales.

Why this matters to your business

  • Research helps you focus your efforts and effectively maximize limited resources
  • Good research is essential to creating any strategic business or export plan

Business challenges you may face without this knowledge

  • Wasted time

Expert

Jade Sims, MBAIM, CGBP

Key things you will learn to help your business

  • The best websites to find information you need to learn the market potential and make market entrance decisions
  • The difference between primary and secondary research and where to get it
  • Organizations that will create free or low-cost targeted research for your company
  • Who to contact to help

NASBITE 0.5 CEU's

NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.

This training webinar will be recognized by NASBITE International as 0 CEUs

Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here

  • Market Research
  • Jade Sims, MBAIM, CGBP
  • Assistant Director, International Trade Programs, Michigan State University International Business Center.  Jade works primarily with small- and medium-sized businesses to help them grow export capacity through consulting, training, and market research. She also teaches in the college, having developed and led various study abroad and internship abroad programs on four continents.

    Prior to her current role, Jade was a microenterprise development volunteer in the Peace Corps and worked in the international automotive industry. She holds a BA from Alma College and an MBA in International Management from Thunderbird with a specialization in Global Development

  • https://player.vimeo.com/video/438364467
  • Key things you will learn to help your business

    • The best websites to find information you need to learn the market potential and make market entrance decisions
    • The difference between primary and secondary research and where to get it
    • Organizations that will create free or low-cost targeted research for your company
    • Who to contact to help
  • 0.5
  • 04/08/2020

Expert

Jade Sims, MBAIM, CGBP

Assistant Director, International Trade Programs, Michigan State University International Business Center.  Jade works primarily with small- and medium-sized businesses to help them grow export capacity through consulting, training, and market research. She also teaches in the college, having developed and led various study abroad and internship abroad programs on four continents.

Prior to her current role, Jade was a microenterprise development volunteer in the Peace Corps and worked in the international automotive industry. She holds a BA from Alma College and an MBA in International Management from Thunderbird with a specialization in Global Development



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    Comments

  1. Beatriz Ramirez
    16 February, 2021

    Good information.

    Reply
  2. Warren Banks MBA, CGBP
    4 March, 2021

    Well done.

    Reply
  3. Warren Banks MBA, CGBP
    17 March, 2021

    Would be helpful to see presenter. Good overview.

    Reply
  4. Mary Lundeen
    12 April, 2022

    Excellent resources and common sense advice that apply to all businesses.

    Reply

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