Product Adaptation
Ensuring your product is a great match for needs of local customers and compliant with local regulations is imperative to success in global markets. This webinar helps you identify the key issues to resolve before taking your product to any market.
Why this matters to your business
- Research shows product adaptation as a large factor in export success
- Ensuring that your product is the best possible match for the target market will avoid customs clearance issues and ensure customer satisfaction
Business challenges you may face without this knowledge
- Shipping delays, forfeitures, customs seizures, and delays
- Limited sales due to suboptimal product performance vis-à-vis client needs/expectations
Who should watch this webinar
- Company managers, product developers, and sales directors that want to optimize product performance and compliance for overseas markets
Expert
Key things you will learn to help your business
- Differences in consumer preferences, local conditions, and foreign government regulations all influence a product or service’s ability to find success in a foreign market. Learn where to go to identify these barriers, and how to overcome them.
- Common mistakes companies make
- Who to contact to help
NASBITE 0.5 CEU's
NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.
This training webinar will be recognized by NASBITE International as 0 CEUs
Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here
- Product Adaptation
- Jade Sims, MBAIM, CGBP
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Assistant Director, International Trade Programs, Michigan State University International Business Center
Jade works primarily with small- and medium-sized businesses to help them grow export capacity through consulting, training, and market research. She also teaches in the college, having developed and led various study abroad and internship abroad programs on four continents.
Prior to her current role, Jade was a microenterprise development volunteer in the Peace Corps and worked in the international automotive industry. She holds a BA from Alma College and an MBA in International Management with a specialization in Global Development
- https://player.vimeo.com/video/438364541
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Key things you will learn to help your business
- Differences in consumer preferences, local conditions, and foreign government regulations all influence a product or service’s ability to find success in a foreign market. Learn where to go to identify these barriers, and how to overcome them.
- Common mistakes companies make
- Who to contact to help
- 0.5
- 16/07/2020
Expert
Jade Sims, MBAIM, CGBP
Assistant Director, International Trade Programs, Michigan State University International Business Center
Jade works primarily with small- and medium-sized businesses to help them grow export capacity through consulting, training, and market research. She also teaches in the college, having developed and led various study abroad and internship abroad programs on four continents.
Prior to her current role, Jade was a microenterprise development volunteer in the Peace Corps and worked in the international automotive industry. She holds a BA from Alma College and an MBA in International Management with a specialization in Global Development
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
Comments
Well done.
Would be good to see presenter. Very good explanations. A must listen, first.