The Global Marketing Mix

Global Marketing Mix: How the 4 Ps Change, Yet Are the Same

The driving factor in moving toward global marketing should be the efficient worldwide use of good marketing ideas.  Developing an effective global marketing plan will enable your brand to tweak components of the mix for local markets while using the most effective promotional channels to reach your customer. This webinar will help you to understand what you need to develop an intentional marketing mix for international success.

Why this matters to your business

Successful market entry demands research and planning.  Don’t fall prey to “accidental exporting” by giving your company and your team the time to properly develop a strategy and tactics.

Business challenges you may face without this knowledge

  • lost revenue due to ineffective market entry
  • lack of understanding of the components needed for a successful global promotion

Who should watch this webinar

  • Business Owners who want to understand what it will take to truly develop a Global sales strategy.
  • CMO, Marketing Director, Manager and Marketing team in preparation for global market entry.

Expert

Stephanie AL Willis, MBA, CGBP

Key things you will learn to help your business

  • The difference between customization and standardization
  • How each of the P’s - Product, Place, Price and Promotion are impacted by localizing your marketing efforts
  • Promotional Planning for global markets
  • Avoiding Common Mistakes made in international marketing

NASBITE 0.5 CEU's

NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.

This training webinar will be recognized by NASBITE International as 0 CEUs

Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here

  • Global Marketing Mix: How the 4 Ps Change, Yet Are the Same
  • Stephanie AL Willis, MBA, CGBP

  • Stephanie AL Willis is Certified Value Growth Advisor &  Fractional VP Sales.  She is a business Advisor with SBDC – Kansas and specializes in helping businesses maximize value in preparation for transition using Value Opportunity Profile.  She is a value stream, strategic planning and process expert with over 30 years of leadership experience as VP Sales and Marketing working with and for large/fortune 500 corporations in the office products and custom manufacturing space.  She also specializes in helping small and medium businesses scale and implement sales processes, management and tools.  

    Stephanie currently owns a fast oil change business and previously owned two $1 million+ businesses and she developed program G.A.M.E., a program focused on Growth through Accountability, Measurement and Engagement for second stage businesses.  Notably, Stephanie was also awarded Innovation of the Year by the League for Innovation in the Community College. 

    email: slandis1@jccc.edu

  • https://player.vimeo.com/video/453357774

  • Key things you will learn to help your business

    • The difference between customization and standardization
    • How each of the P’s - Product, Place, Price and Promotion are impacted by localizing your marketing efforts
    • Promotional Planning for global markets
    • Avoiding Common Mistakes made in international marketing
  • 0.5
  • 31/08/2020

Expert

Stephanie AL Willis, MBA, CGBP

Stephanie AL Willis is Certified Value Growth Advisor &  Fractional VP Sales.  She is a business Advisor with SBDC – Kansas and specializes in helping businesses maximize value in preparation for transition using Value Opportunity Profile.  She is a value stream, strategic planning and process expert with over 30 years of leadership experience as VP Sales and Marketing working with and for large/fortune 500 corporations in the office products and custom manufacturing space.  She also specializes in helping small and medium businesses scale and implement sales processes, management and tools.  

Stephanie currently owns a fast oil change business and previously owned two $1 million+ businesses and she developed program G.A.M.E., a program focused on Growth through Accountability, Measurement and Engagement for second stage businesses.  Notably, Stephanie was also awarded Innovation of the Year by the League for Innovation in the Community College. 

email: slandis1@jccc.edu



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