Using a CRM System to Support International Sales

Using a Customer Relationship Management (CRM) System to Support International Sales

In order to successfully introduce products overseas, a company needs to have the right knowledge and skills — the aptitude for expanding in global markets.  Key to this is data and analytics offered by a full-featured CRM.  These types of  databases are powerful enough to store and process everything, from customer contact details, interaction history and accounts, to new prospects, leads and business opportunities. They can even help you run and track marketing campaigns, such as email newsletters. They are revenue and profit generators!

Why this matters to your business

Building strong relationships with customers is essential to all companies but especially important to those with international customers. Time changes and differing schedules can affect how clients and customers communicate.  In addition, it’s the only way is to make better use of information gathered from the business process.

Business challenges you may face without this knowledge

  • lack of understanding as it relates to your Customer’s Journey
  • slower sales cycle and inaccurate pipeline management
  • Marketing tactic return on investment

Who should watch this webinar

  • Business Owners who want to understand how a CRM and database tools can help their business – nationally and internationally.
  • CMO, Marketing Director, Manager and Marketing team assisting in lead development and marketing messaging.
  • VP Sales, Sales Directors and Managers looking to enhance their team’s effectiveness.

Expert

Stephanie AL Willis, MBA, CGBP

Key things you will learn to help your business

  • How a CRM – Customer Relationship Management System – can help your business
  • Ways to use a CRM
  • KPIs and Analytics to Improve Customer Journey
  • Steps to pick a CRM

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  • Using a Customer Relationship Management (CRM) System to Support International Sales
  • Stephanie AL Willis, MBA, CGBP

  • Stephanie AL Willis is Certified Value Growth Advisor &  Fractional VP Sales.  She is a business Advisor with SBDC – Kansas and specializes in helping businesses maximize value in preparation for transition using Value Opportunity Profile.  She is a value stream, strategic planning and process expert with over 30 years of leadership experience as VP Sales and Marketing working with and for large/fortune 500 corporations in the office products and custom manufacturing space.  She also specializes in helping small and medium businesses scale and implement sales processes, management and tools.  

    Stephanie currently owns a fast oil change business and previously owned two $1 million+ businesses and she developed program G.A.M.E., a program focused on Growth through Accountability, Measurement and Engagement for second stage businesses.  Notably, Stephanie was also awarded Innovation of the Year by the League for Innovation in the Community College. 

    email: slandis1@jccc.edu

  • https://player.vimeo.com/video/453452438

  • Key things you will learn to help your business

    • How a CRM – Customer Relationship Management System – can help your business
    • Ways to use a CRM
    • KPIs and Analytics to Improve Customer Journey
    • Steps to pick a CRM
  • 0.5
  • 31/08/2020

Expert

Stephanie AL Willis, MBA, CGBP

Stephanie AL Willis is Certified Value Growth Advisor &  Fractional VP Sales.  She is a business Advisor with SBDC – Kansas and specializes in helping businesses maximize value in preparation for transition using Value Opportunity Profile.  She is a value stream, strategic planning and process expert with over 30 years of leadership experience as VP Sales and Marketing working with and for large/fortune 500 corporations in the office products and custom manufacturing space.  She also specializes in helping small and medium businesses scale and implement sales processes, management and tools.  

Stephanie currently owns a fast oil change business and previously owned two $1 million+ businesses and she developed program G.A.M.E., a program focused on Growth through Accountability, Measurement and Engagement for second stage businesses.  Notably, Stephanie was also awarded Innovation of the Year by the League for Innovation in the Community College. 

email: slandis1@jccc.edu



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    Comments

  1. Avatar
    Warren Banks MBA, CGBP
    16 March, 2021

    Good to see presenter. Well presented. Would be helpful to have examples of good CRM software

    Reply

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