Website Globalization
Your international business strategy is incomplete without a content globalization plan. In the era of pandemic confinement this is clearer than ever. Companies with a robust multilingual digital presence continue to grow while seamless, self-service web support models automatically create brand loyalty around the world.
This webinar will help you understand the main areas key decision makers need to focus on when planning their company’s website globalization. It will also describe best business practices to ensure your globalization project’s success, and how to plan for long-term maintenance and expansion of global web assets.
Why this matters to your business
Research shows that if you do business in a single language, you are missing out on a large business opportunity:
- Over 50% of the world prefers to conduct web searches in languages other than English
- 44% of Europeans expect to find information in their own language on any website
- Per capita income continues to grow in developing countries where English is not the dominant language, including India, Colombia, and several Asian countries.
Business challenges you may face without this knowledge
- Being perceived as a just a local company and brand, not accessible to international customers
- Making costly mistakes by assuming websites just need to be “translated”
Who should watch this webinar
- Marketing managers, business development managers and IT managers in charge of international business, customer and product support strategies
- Anyone with decision-making capabilities in content development and management
Expert
Key things you will learn to help your business
- Essential criteria for making decisions about web content globalization
- Key concepts: globalization, internationalization, localization, translation, adaptation
- Launching and managing a web content globalization project
- Ensuring your content globalization process is robust and compliant
- Using processes and technology platforms for quality, maintenance and expansion
NASBITE 1 CEU's
NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.
This training webinar will be recognized by NASBITE International as 0 CEUs
Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here
- Website Globalization
- Rocío Txabarriaga, MA, CGBP
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Executive Vice President, Villa Magna, LLC; QA Consultant, The Language Group; Instructor, MindEdge Online CGBP exam preparation courses
A content globalization, internationalization and localization expert fluent in five languages, with professional experience in the U.S. and Europe. Currently working with private companies looking to fine tune or begin their globalization process, from market research to market penetration strategies, product support and compliance.
Extensive international business experience with private companies in the technology, financial, life sciences, market research, and language services industries. Multiple publications on applied linguistics.
Professional certifications: Certified Global Business Professional (CGBP); ATA-Certified Translator
Email: viicontent@viied.com
- https://player.vimeo.com/video/449625445
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Key things you will learn to help your business
- Essential criteria for making decisions about web content globalization
- Key concepts: globalization, internationalization, localization, translation, adaptation
- Launching and managing a web content globalization project
- Ensuring your content globalization process is robust and compliant
- Using processes and technology platforms for quality, maintenance and expansion
- 1
- 20/08/2020
Expert
Rocío Txabarriaga, MA, CGBP
Executive Vice President, Villa Magna, LLC; QA Consultant, The Language Group; Instructor, MindEdge Online CGBP exam preparation courses
A content globalization, internationalization and localization expert fluent in five languages, with professional experience in the U.S. and Europe. Currently working with private companies looking to fine tune or begin their globalization process, from market research to market penetration strategies, product support and compliance.
Extensive international business experience with private companies in the technology, financial, life sciences, market research, and language services industries. Multiple publications on applied linguistics.
Professional certifications: Certified Global Business Professional (CGBP); ATA-Certified Translator
Email: viicontent@viied.com
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 1 Year Unlimited Access ($149 US)
- Live and On-Demand Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
- 20 Free On-Demand Webinars
- Free Access to Live Webinars
- Continuing Education Credit Tracking
- Local Training Opportunities
- Expert Assistance
Comments
Great content
Would be helpful to see presenter. Excellent content. Well presented. Good examples