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    • Export Fundamentals
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    • Trade Finance
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    AL AK AZ AR CA CO CT DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY DC PR
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  • Differentiate through After-sales Service

Market Entry and Market Management

Differentiate through After-sales Service

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Customer care doesn’t end with the sale.  International customers need to feel like they are being cared for the same as the local alternative.  And, your customers may not be direct but rather partners, wholesalers, distributors, licensees.  Regardless, you need a plan!

Why this matters to your business

  • It costs 5 times as much to attract a new customer as it does to keep an existing one
  • Companies who deploy this strategy have:
  • Higher customer satisfaction
  • Increased brand loyalty
  • Benefit of word-of-mouth marketing
  • Repeat sales

Business challenges you may face without this knowledge

  • lack of repeat customers or bad reviews
  • surprise costs and impact to international sales profitability

Who should watch this webinar

    • Any business looking to expand internationally

Expert

Stephanie AL Willis, MBA, CGBP

Key things you will learn to help your business

  • What is After Sales Service
  • Why it Matters
  • How to Plan and Build into your International Marketing Strategy

NASBITE 0.5 CEU's

NASBITE International Certified Global Business Professionals are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their yearly credential re-certification.

This training webinar will be recognized by NASBITE International as 0 CEUs

Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International on the NASBITE here

  • Stephanie AL Willis, MBA, CGBP
  • Stephanie AL Willis is Certified Value Growth Advisor &  Fractional VP Sales.  She is a business Advisor with SBDC – Kansas and specializes in helping businesses maximize value in preparation for transition using Value Opportunity Profile.  She is a value stream, strategic planning and process expert with over 30 years of leadership experience as VP Sales and Marketing working with and for large/fortune 500 corporations in the office products and custom manufacturing space.  She also specializes in helping small and medium businesses scale and implement sales processes, management and tools.  

    Stephanie currently owns a fast oil change business and previously owned two $1 million+ businesses and she developed program G.A.M.E., a program focused on Growth through Accountability, Measurement and Engagement for second stage businesses.  Notably, Stephanie was also awarded Innovation of the Year by the League for Innovation in the Community College. 

    email: slandis1@jccc.edu

  • https://player.vimeo.com/video/516937924
  • Key things you will learn to help your business

    • What is After Sales Service
    • Why it Matters
    • How to Plan and Build into your International Marketing Strategy
  • 0.5
  • 25/02/2021

Expert

Stephanie AL Willis, MBA, CGBP

Stephanie AL Willis is Certified Value Growth Advisor &  Fractional VP Sales.  She is a business Advisor with SBDC – Kansas and specializes in helping businesses maximize value in preparation for transition using Value Opportunity Profile.  She is a value stream, strategic planning and process expert with over 30 years of leadership experience as VP Sales and Marketing working with and for large/fortune 500 corporations in the office products and custom manufacturing space.  She also specializes in helping small and medium businesses scale and implement sales processes, management and tools.  

Stephanie currently owns a fast oil change business and previously owned two $1 million+ businesses and she developed program G.A.M.E., a program focused on Growth through Accountability, Measurement and Engagement for second stage businesses.  Notably, Stephanie was also awarded Innovation of the Year by the League for Innovation in the Community College. 

email: slandis1@jccc.edu



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    Comments

  1. Leroy Lowe
    26 February, 2021

    THis was a great video but there is a mistake at 16 minutes

    Reply
  2. Warren Banks MBA, CGBP
    16 March, 2021

    Good to see the presenter. Topics are well presented and make sense.

    Reply

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