Customer care doesn’t end with the sale. International customers need to feel like they are being cared for the same as the local alternative. And, your customers may not be direct but rather partners, wholesalers, distributors, licensees. Regardless, you need a plan!
Why this matters to your business
- It costs 5 times as much to attract a new customer as it does to keep an existing one
- Companies who deploy this strategy have:
- Higher customer satisfaction
- Increased brand loyalty
- Benefit of word-of-mouth marketing
- Repeat sales
Business challenges you may face without this knowledge
- lack of repeat customers or bad reviews
- surprise costs and impact to international sales profitability
Who should watch this webinar
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- Any business looking to expand internationally
- Stephanie AL Willis, MBA, CGBP
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Stephanie AL Willis is Certified Value Growth Advisor & Fractional VP Sales. She is a business Advisor with SBDC – Kansas and specializes in helping businesses maximize value in preparation for transition using Value Opportunity Profile. She is a value stream, strategic planning and process expert with over 30 years of leadership experience as VP Sales and Marketing working with and for large/fortune 500 corporations in the office products and custom manufacturing space. She also specializes in helping small and medium businesses scale and implement sales processes, management and tools.
Stephanie currently owns a fast oil change business and previously owned two $1 million+ businesses and she developed program G.A.M.E., a program focused on Growth through Accountability, Measurement and Engagement for second stage businesses. Notably, Stephanie was also awarded Innovation of the Year by the League for Innovation in the Community College.
email: slandis1@jccc.edu
- https://player.vimeo.com/video/516937924
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Key things you will learn to help your business
- What is After Sales Service
- Why it Matters
- How to Plan and Build into your International Marketing Strategy
- 0.5
- 25/02/2021
Comments
Good to see the presenter. Topics are well presented and make sense.